Elevated Short-Term Rental Management

Built for property owners & co-hosts who want high-performing results.

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Who We Help

Luxury Property Owners Seeking Hands Free & High Return Solutions

~ Hands-off, high-return STR management

~ Luxury guest experience

~ Design, setup, and ongoing operations

~ Pricing optimization & full transparency

~ Optional expansion into direct booking and marketing

Aspiring Co-Hosts that want to

~ Launch their own management business

~ Proven system, templates & coaching

~ Work from anywhere — build income & freedom

~ Optional mentorship & support from a 6-figure co-host

~ NO property ownership needed to start

Why who you work matters more than ever

Purposeful Management in a Shifting Market

The short-term rental landscape has changed — and the strategies that worked five years ago no longer deliver.
We build brands, optimize performance, and scale systems — with precision.

Here’s what sets us apart:

• Strategic Design, Not Just Decor

We create spaces that photograph exceptionally well, convert browsers into bookings, and drive premium nightly rates — all tailored to your market and guest.

• Direct Booking Infrastructure

Our listings are built with independence in mind — leveraging direct booking sites, CRM tools, and repeat guest marketing to reduce platform dependency and maximize margins.

• Owner-Centric Transparency

You’ll always know where performance stands. Real-time reporting, seamless owner communication, and revenue insights — all without the noise.

• Scalable Systems for Long-Term Success

Whether you’re a property owner or aspiring co-host, we equip you with the systems, team structure, and automation to grow sustainably — not just survive another algorithm change.

About Our Founder

Nicole Rutherford is the founder of The Rental Realm — a short‑term rental education and management brand focused on helping property owners and co‑hosts build profitable, systemized, and freedom‑driven businesses.

In three years, she went from being $130,000 in debt to completely debt‑free, running a high‑performing STR management company, and purchasing her first property by age 31.

Before The Rental Realm, Nicole co‑founded and operated Valens Rentals, overseeing more than a dozen Airbnbs with a 4.9‑star average rating and six figures in managed revenue. Alongside management, she has designed and launched dozens of short‑term rentals, transforming underperforming properties into top‑earning listings through strategic design and optimized operations.

Her mission through The Rental Realm is to modernize how people approach the STR industry — helping owners build brands, not just listings, and teaching new co‑hosts how to create income that supports the life they actually want to live.

Today, Nicole shares her expertise through The Co‑Host Collective — her flagship training program — and through her growing online community where she documents her journey of freedom, entrepreneurship, and intentional living.